Write House News | Google Glum, Microsoft Miserable | Companies Bemoan ‘Poor Profits’

You would think that Google would be ecstatic with a 16% increase in profits over the last 12 months, particularly in the grip of an economic recession. Well apparently not, finance analysts for the technology giant are bemoaning a shortfall in profits despite making $9.7 billion (£6.4 billion).

Write House founder and copywriter, Daniel Waldron, comments: “Well it’s just staggering there are companies that would give anything to still be in existence, to bemoan profits of $9.4 billion signifies one thing only, greed.”

Microsoft followed suit, bemoaning its own shortfall in profits despite raking in $4.5 billion during the second quarter.

Write House understands that both companies have experienced a fall in share value of about 4% as a result of the profit announcements.

Despite Google’s profits experiencing a 16% increase, the company was disappointed to miss out on predicted profits forecast by analysts.

The catalyst behind Google’s profits – advertising revenue - was also up by 15%.

In a statement from Google Chief Executive, Larry Page, he said: “As we adapt to mobile advertising our bottom line as suffered a hit.”

In an official statement from Write House founder and copywriter, Daniel Waldron, he said: “The opportunity to make billions does not present itself to everyone and I think it’s a little short-sighted of two globally recognised companies to publicly moan about a shortfall in ‘profits’ when just $1 billion of that money could solve a number of the world’s issues, in my opinion it’s disgraceful.”

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Copywriting News - Google Criticised for Lazy Copywriting Call-Out Line – Write House Reports

In the promotion of its new Chromebook Pixel laptop, search engine giant Google has been criticised for lacklustre copywriting efforts.

One copywriting commentator branded Google’s efforts “lazy and stupid”. Often revered for their ability to produce compelling copy regarding their hardware, Google copywriters came under scrutiny based on just one line within the product description of their new state of the art 

laptop.

So what’s got copywriters riled? After going to all the effort to describe the laptop’s “0.55mm layer of touch-enabled Gorilla® Glass fused directly to the screen, which provides smooth touch interactions while preserving picture clarity.”

And,

“Pixel is machined from an anodized aluminium alloy to a tight tolerance, leaving nothing extraneous or distracting: vents are hidden, screws invisible, and stereo speakers seamlessly tucked away beneath the backlit keyboard.”

Google went on to describe the laptop’s ‘light bar’ and here’s where copywriters criticise Google’s lazy efforts. In describing the light bar Google simply said: “Just because it looks cool.”

In a statement from one copywriting expert, he said: “The line is simply lazy and cynical, it sells a product to clients admirably in the first instance and then shatters the whole perception of the product with one piece of lazy, ‘can’t be bothered’ copy. In this instance it would have been better to say nothing at all.”

No comment was made by Google.