Write House News | Google Glum, Microsoft Miserable | Companies Bemoan ‘Poor Profits’

You would think that Google would be ecstatic with a 16% increase in profits over the last 12 months, particularly in the grip of an economic recession. Well apparently not, finance analysts for the technology giant are bemoaning a shortfall in profits despite making $9.7 billion (£6.4 billion).

Write House founder and copywriter, Daniel Waldron, comments: “Well it’s just staggering there are companies that would give anything to still be in existence, to bemoan profits of $9.4 billion signifies one thing only, greed.”

Microsoft followed suit, bemoaning its own shortfall in profits despite raking in $4.5 billion during the second quarter.

Write House understands that both companies have experienced a fall in share value of about 4% as a result of the profit announcements.

Despite Google’s profits experiencing a 16% increase, the company was disappointed to miss out on predicted profits forecast by analysts.

The catalyst behind Google’s profits – advertising revenue - was also up by 15%.

In a statement from Google Chief Executive, Larry Page, he said: “As we adapt to mobile advertising our bottom line as suffered a hit.”

In an official statement from Write House founder and copywriter, Daniel Waldron, he said: “The opportunity to make billions does not present itself to everyone and I think it’s a little short-sighted of two globally recognised companies to publicly moan about a shortfall in ‘profits’ when just $1 billion of that money could solve a number of the world’s issues, in my opinion it’s disgraceful.”

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Write House Copywriting Services News | Copywriting Could be Hereditary says Research

Write House Copywriting Services, Wolverhampton, has learnt that copywriting could be a hereditary art form. Investigations undertaken by researchers from Yale and Moscow Universities have identified significant traits that run through families known for their writing skills.

Some examples include Kingsley and Amis, the Brontës and the Waugh family. The research uncovered that there is a scientific ‘link’ that leads certain family members down the same career path as other copywriters within the family.

In a statement from Write House Copywriting Services founder, Daniel Waldron, he said: “I can’t identify with this personally in my immediate lifetime, but maybe my family tree would identify where my copywriting prowess originates from. However, this is very significant research as it may inspire other copywriters to pursue a writing career as did their immediate and historical ancestors.”

Research into the phenomenon led to them testing the theory. Hundreds of children aged eight – 17, along with their parents, were asked to produce written material focusing on particular themes. The finished articles were monitored for originality, plot development, quality, sophistication and creative use of prior knowledge.

Researchers also took into account family levels of intelligence and how they functioned. With all this data taken into consideration, they identified the inherited and environmental aspects of creative copywriting.

The findings revealed a modest, but statistically significant proportion of familiarity and a heritage type element to creative copywriting.

Write House provides a comprehensive range of services that helps businesses on a local, national and international scale to increase its prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services.