Copywriting News - Good News For Copywriters - Copywriting Services In Greater Demand Reveal New Statistics

There has never been a better time to be a freelance copywriter according to business2community.com - Wolverhampton copywriting service, Write House, investigates.

Write House, Wolverhampton, copywriting service. Copywriting news.

Annual salaries and employment opportunities are up in the copywriting industry. Recently published figures from the Department for Work and Pensions (DWP) show that the average hourly rate for a UK freelance copywriter is currently £16.02 per hour. Compare that with the current UK minimum wage of £6.50 per hour, and copywriters certainly earn significantly more. 

The surge in demand for copywriting services has been attributed to cost cutting measures implemented by businesses. According to various sources, companies are moving away from employing ‘in-house’ copywriters, with a preference for employing a freelance copywriter on hourly or fixed price rates.

However, there is no statistical evidence to suggest that the ‘in-house’ copywriter is becoming obsolete. Write House founder and copywriter, Daniel Waldron, states: “The ‘in-house’ copywriter is still considered a valuable asset. After all, a copywriter that has been with a company for 10 years knows the product/service inside-out. They know what copy works for their company.”

He added: “The freelance copywriter market simply offers a fresh approach, but there’s no reason why the two can’t go hand-in-hand. I’m a full-time copywriter, but I’ve used many freelance writers and always found the experience refreshing.”

According to business2community.com the demand for authors and copywriters is expected to grow by at least 6 per cent between 2014 and 2020 and in fact, many commentators believe they will see an increase in full-time salaried copywriting jobs. They expect freelance writers to use freelancing as a platform to land full-time employment.

Many people are attracted to freelance copywriting, despite the competitiveness involved. However, the monetary returns are very alluring, with the potential to earn a significant sum as a freelancer. This is because freelancing enables a copywriter to determine a niche, set their own rates and establish a service that grows to a point where they can outsource work whilst bringing in a profit.

Freelancing has become a big market in Britain, and not just in copywriting, but writing appears to be the market which everyone believes they can apply themselves to. However, this is not always the case. The freelance copywriter market is competitive, in some cases ruthless, and requires persistence and a thick skin to navigate your way to success.

Yet, the signs for 2014, and the foreseeable future, are promising for the UK freelance copywriting industry with a number of upward trends expected to shape the sector over the next decade.

Wolverhampton copywriting service, Write House, provides content for websites, articles, press releases, blogs and white papers on a local, national and international scale. Need a quality copywriting service at a competitive price? Contact Write House today – www.writehouse.co.uk

Write House Copywriting Services Social Media News | Pinterest Launches Localised French Version

Write House, Wolverhampton, understands that social media solution, Pinterest, has launched a localised edition of its website in France. This move represents the first non-English version of its site.

Whilst the French edition offers language assistance in search and other copy-heavy areas of the site, the primary goal of the French site is to offer a targeted local community experience for users across the French nation.

In a statement from Pinterest executives, they said: “The platform will feature content from French domains and pins with French-language descriptions more prominently in search and on category pages, as well as pins from local users.”

Write House founder and copywriter, Daniel Waldron stated: “This is a significant step for Pinterest as they look to expand in the social media market. The concept of introducing a localised version of the site is a unique and fresh approach.”

To promote the launch, Pinterest sent a group of representatives to Paris in order to raise awareness of its new venture. Write House also understands that the San-Francisco based company has partnered with over 300 blog copywriters, freelance copywriters and other copywriting professionals, to produce guest posts and promote the site via its ‘Pin it Forward’ campaign.

Write House provides a comprehensive range of services that helps businesses to increase their prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services.