Copywriting News - Good News For Copywriters - Copywriting Services In Greater Demand Reveal New Statistics

There has never been a better time to be a freelance copywriter according to business2community.com - Wolverhampton copywriting service, Write House, investigates.

Write House, Wolverhampton, copywriting service. Copywriting news.

Annual salaries and employment opportunities are up in the copywriting industry. Recently published figures from the Department for Work and Pensions (DWP) show that the average hourly rate for a UK freelance copywriter is currently £16.02 per hour. Compare that with the current UK minimum wage of £6.50 per hour, and copywriters certainly earn significantly more. 

The surge in demand for copywriting services has been attributed to cost cutting measures implemented by businesses. According to various sources, companies are moving away from employing ‘in-house’ copywriters, with a preference for employing a freelance copywriter on hourly or fixed price rates.

However, there is no statistical evidence to suggest that the ‘in-house’ copywriter is becoming obsolete. Write House founder and copywriter, Daniel Waldron, states: “The ‘in-house’ copywriter is still considered a valuable asset. After all, a copywriter that has been with a company for 10 years knows the product/service inside-out. They know what copy works for their company.”

He added: “The freelance copywriter market simply offers a fresh approach, but there’s no reason why the two can’t go hand-in-hand. I’m a full-time copywriter, but I’ve used many freelance writers and always found the experience refreshing.”

According to business2community.com the demand for authors and copywriters is expected to grow by at least 6 per cent between 2014 and 2020 and in fact, many commentators believe they will see an increase in full-time salaried copywriting jobs. They expect freelance writers to use freelancing as a platform to land full-time employment.

Many people are attracted to freelance copywriting, despite the competitiveness involved. However, the monetary returns are very alluring, with the potential to earn a significant sum as a freelancer. This is because freelancing enables a copywriter to determine a niche, set their own rates and establish a service that grows to a point where they can outsource work whilst bringing in a profit.

Freelancing has become a big market in Britain, and not just in copywriting, but writing appears to be the market which everyone believes they can apply themselves to. However, this is not always the case. The freelance copywriter market is competitive, in some cases ruthless, and requires persistence and a thick skin to navigate your way to success.

Yet, the signs for 2014, and the foreseeable future, are promising for the UK freelance copywriting industry with a number of upward trends expected to shape the sector over the next decade.

Wolverhampton copywriting service, Write House, provides content for websites, articles, press releases, blogs and white papers on a local, national and international scale. Need a quality copywriting service at a competitive price? Contact Write House today – www.writehouse.co.uk

MarketingProfs Issues Report on the State of Digital Copywriting

Leading Marketing Hub, MarketingProfs, has issued an in-depth report detailing the challenges that marketers and content creators face when it comes to digital copywriting, Write House can reveal.

According to the report a high proportion (60%) of marketers and content creators state that a ‘lack of understanding about what good copy is’ represents the biggest challenge of digital copywriting.

Other challenges affecting the production of good digital copy include: work overload/lack of staff (55%), finding skilled writers (51%), meeting SEO requirements (44%), input from stakeholders (40%), lack of writing guidelines (37%), insufficient time to check copy (34%), and no copywriting training (31%).

Other key findings from the report, titled ‘The State of Digital Copywriting’, which was compiled following a survey of 365 marketers, copywriters, content editors, content strategists and consultants, predominantly based in the UK, revealed the following:

Copywriting Activity

• 74% of respondents check and proof copy before it goes live
• 58% use language and style guidelines
• Only 32% have a standard content structure format for their writing
• Just 19% train all their content creators in web writing

Source: Marketingprofs.com

Workflow

• 52% of respondents write copy on demand, in response to business needs
• Just 18% roll out copy according to a content plan, and only 9.8% always use a creative brief
• 43% have, on average, 1-2 stakeholders who need to sign off on a key piece of web copy, and 42% have 3-5 stakeholders
• 42% of time is spent creating content, and the rest is spent planning, delivering, and governing it

Source: Marketingprofs.com

Measurement

• 56% of respondents measure the effectiveness of copy by unique visits or page views
• 48% measure effectiveness by looking at conversions
• 20% aren't measuring the effectiveness of their copy at all

Source: Marketingprofs.com

Write House, Wolverhampton, understands that the majority of responses within the research came from marketers (20.7%), followed by copywriters (10.6%), content editors (9.8%), consultants (3.9%) and content strategists (3.6%).

Write House founder and copywriter, Daniel Waldron, commented: “The report gives copywriters and marketers valuable insight into the habits of copywriters and a glimpse into the state of digital copywriting as a whole. This information will enable the Write House copywriting service to improve its own standards therefore, the research is welcomed.”