Write House Copywriting Services Social Media News | Pinterest Launches Localised French Version

Write House, Wolverhampton, understands that social media solution, Pinterest, has launched a localised edition of its website in France. This move represents the first non-English version of its site.

Whilst the French edition offers language assistance in search and other copy-heavy areas of the site, the primary goal of the French site is to offer a targeted local community experience for users across the French nation.

In a statement from Pinterest executives, they said: “The platform will feature content from French domains and pins with French-language descriptions more prominently in search and on category pages, as well as pins from local users.”

Write House founder and copywriter, Daniel Waldron stated: “This is a significant step for Pinterest as they look to expand in the social media market. The concept of introducing a localised version of the site is a unique and fresh approach.”

To promote the launch, Pinterest sent a group of representatives to Paris in order to raise awareness of its new venture. Write House also understands that the San-Francisco based company has partnered with over 300 blog copywriters, freelance copywriters and other copywriting professionals, to produce guest posts and promote the site via its ‘Pin it Forward’ campaign.

Write House provides a comprehensive range of services that helps businesses to increase their prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services. 

Write House Copywriting Services News | Copywriting Could be Hereditary says Research

Write House Copywriting Services, Wolverhampton, has learnt that copywriting could be a hereditary art form. Investigations undertaken by researchers from Yale and Moscow Universities have identified significant traits that run through families known for their writing skills.

Some examples include Kingsley and Amis, the Brontës and the Waugh family. The research uncovered that there is a scientific ‘link’ that leads certain family members down the same career path as other copywriters within the family.

In a statement from Write House Copywriting Services founder, Daniel Waldron, he said: “I can’t identify with this personally in my immediate lifetime, but maybe my family tree would identify where my copywriting prowess originates from. However, this is very significant research as it may inspire other copywriters to pursue a writing career as did their immediate and historical ancestors.”

Research into the phenomenon led to them testing the theory. Hundreds of children aged eight – 17, along with their parents, were asked to produce written material focusing on particular themes. The finished articles were monitored for originality, plot development, quality, sophistication and creative use of prior knowledge.

Researchers also took into account family levels of intelligence and how they functioned. With all this data taken into consideration, they identified the inherited and environmental aspects of creative copywriting.

The findings revealed a modest, but statistically significant proportion of familiarity and a heritage type element to creative copywriting.

Write House provides a comprehensive range of services that helps businesses on a local, national and international scale to increase its prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services.