She gained acclaim by reaching the final of the 2013 series
of ‘The Apprentice’, earning the respect and admiration of Lord Alan Sugar.
However, Luisa Zissman’s Twitter followers were left mortified when she
revealed her poor grasp of grammar.
Astonishingly, Zissman’s confession led to a barrage of
criticism from her mass Twitter following after she posted an appeal for help
on apostrophe placement in the title of her new cupcake business venture.
Her Twitter post read as follows: “Can you all help me out
as I'm crap at grammar. Is it bakers toolkit or baker's toolkit with an
apostrophe?! X.”
In response, one startled Twitter user replied: “You're
kidding, right?” whilst others mocked her and questioned how she ever managed
to reach the final of the prime time, BBC ONE show.
There were those that were willing to help however,
informing her that it should read Baker’s Toolkit, or Bakers’ Toolkit,
depending on the number of intended bakers.
However, despite the helpful advice Zissman went on to
enrage ‘grammar geeks’ by declaring that she didn’t care about ‘grammar rules’
and she liked the way it looked with no apostrophe present at all.
She said: “I like the look of bakers. Would it be terrible to
stick with bakers?”
In a reply from one Twitter user, Matt Adams, he said: “You
can't change English grammar even if it does look better on logos!”
Zissman retorted: “Think I'm going to!!”
To which Matt replied: “But why?! Why deliberately make a
mistake in the title of your business for no good reason?!”
Zissman’s bakery business is set to launch towards the
latter end of 2013 and will sell baking supplies online. It would now appear
that the company name will be launched, minus an apostrophe it seems. Could it
be a recipe for disaster?
Tell Write House your thoughts; leave your comments below…
Write House, West Midlands, provides a comprehensive range
of services that will help your business to increase its prominence including
copywriting, proofreading and editing services, social media assistance and
media consultancy services.
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