Write House Copywriting Services, Wolverhampton, has learnt
that copywriting could be a hereditary art form. Investigations undertaken by researchers
from Yale and Moscow Universities have identified significant traits that run through
families known for their writing skills.
Some examples include Kingsley and Amis, the Brontës and the
Waugh family. The research uncovered that there is a scientific ‘link’ that leads
certain family members down the same career path as other copywriters within
the family.
In a statement from Write House Copywriting Services
founder, Daniel Waldron, he said: “I can’t identify with this personally in my
immediate lifetime, but maybe my family tree would identify where my
copywriting prowess originates from. However, this is very significant research
as it may inspire other copywriters to pursue a writing career as did their
immediate and historical ancestors.”
Research into the phenomenon led to them testing the theory.
Hundreds of children aged eight – 17, along with their parents, were asked to
produce written material focusing on particular themes. The finished articles
were monitored for originality, plot development, quality, sophistication and
creative use of prior knowledge.
Researchers also took into account family levels of
intelligence and how they functioned. With all this data taken into consideration,
they identified the inherited and environmental aspects of creative copywriting.
The findings revealed a modest, but statistically
significant proportion of familiarity and a heritage type element to creative
copywriting.
Write House provides a comprehensive range of services that helps
businesses on a local, national and international scale to increase its
prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services.
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