Write House Review – Copywriting News – Digital Marketing Agency Launches New Content Marketing Solution

Content marketing has hit the headlines recently, previously labelled as ‘outdated’; the art of content marketing has risen to prominence once more as businesses throughout the world begin to appreciate the value of writing press releases and articles in order to promote business products and services.
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Now, a leading digital sales agency has come up with a new content marketing concept known as Brand Voice.
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The agency behind the design of the software of the new content marketing tool has identified that content marketing has become a high source of expenditure for a number of business enterprises. These enterprises will often outsource content marketing projects and as a result the expense has soared above other marketing sources such as social and mobile advertising.
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The new content marketing software eases that expenditure, allowing companies to retain control of their content marketing requirements, selecting how, to whom and when they distribute their press release or article.
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The unique selling point of this software is that it can be managed by those companies who install it, without the need to rely on article or press release distribution sites.
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Write House Founder and Director, Daniel Waldron, comments: “As a copywriting service provider, this innovative content marketing tool provides a sound solution for our clients in terms of distributing articles and press releases. We would no longer have to rely on third party services allowing us to reduce the cost to the client significantly.”
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The designers of the software, i-Believe, made a statement saying: “We represent over 100 publishers in Ireland that publish a wide range of websites in areas like business, sport, entertainment and parenting. i-Believe works with brands to help them seed relevant content within these sites.”
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“The content may be words, video, email, the distribution may be web, social, and mobile or all of the above and the content focus may be informational, competition oriented or something else. The aim of the software is to assist brands by advising, (co)producing and seeding content which we feel will resonate with users on our specialist sites.”
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The software will serve specifically to generate content such as copywriting, asset production & video production, plus a whole host of other features. The software is due to be launched later in 2013.